PPC and paid ads
Google Ads, Meta and LinkedIn campaigns planned around your margins, tracked to real enquiries and sales, and improved every week.
What is included
Paid ads go wrong when they are set up in a rush: no tracking, broad targeting and a homepage as the landing page. We do it the other way round. Before a single ad runs, we agree what counts as a result, install conversion tracking and check that the landing page is ready to turn clicks into enquiries.
From there we build campaigns on the platforms that fit your audience. Google search ads for people actively looking for what you sell. Meta and TikTok to reach new customers with creative that stops the scroll. LinkedIn when you sell to other businesses. Creative comes from our content and video team, so ads look and sound like your brand.
Who it suits
Paid ads suit businesses that need enquiries soon, are launching something new or want to test demand before investing elsewhere. They work well for Colombo service businesses, education providers, property developers, hospitality and e-commerce. If your landing pages are slow or unclear, we fix them first, often with help from our web design and development team, because ads only amplify what the page already does.
How we keep spend under control
Wasted budget usually hides in a few places: search terms that have nothing to do with your business, audiences that are too broad, and ads that run at hours when nobody buys. We review search term reports, exclude what does not fit, and move budget towards the campaigns that bring real enquiries. Spending caps are agreed in writing, and nothing increases without your approval. You can see the live accounts at any time, because they belong to you.
How we measure results
We report on the numbers that matter: cost per lead, cost per sale, conversion rate and return on ad spend where sales can be tracked. Clicks and impressions are in the report, but they are not the story. Each month you get a plain-language summary of what worked, what we stopped and where we will put the next rupee.
Paid ads and SEO work best together: ads show us which searches convert, and SEO turns those searches into traffic you do not have to pay for every month.
Ready to see where your budget should go? Tell us about your goals.
What you get
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Results you can see quickly
Well-built campaigns can bring traffic and enquiries within days, while longer channels like SEO build up.
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Every rupee tracked
We set up conversion tracking first, so you see which ads lead to calls, forms and sales.
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Control over spend
Budgets, bids and audiences are set by your goals. You can scale up what works and cut what does not.
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Right channel, right audience
Search ads catch people who are looking. Social ads reach people who match your best customers.
How it works
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Set goals and tracking
We agree what a good lead is worth and install tracking for forms, calls and WhatsApp clicks.
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Build
Keyword research, audiences, ad copy, creative and landing pages, built to match one another.
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Launch and test
Campaigns go live with clear tests running, so we learn fast which messages and audiences work.
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Optimise and report
We adjust weekly and report monthly on cost per lead, conversions and what we will change next.
Questions we often hear
How much should I spend on ads?
It depends on your market, competition and what a customer is worth to you. We suggest a starting budget after research, then adjust once real data comes in. We never push spend you cannot justify.
Which platforms do you manage?
Google Ads (search, display, YouTube and Performance Max), Meta (Facebook and Instagram), LinkedIn and TikTok, chosen by where your customers are.
How soon will I see results?
Traffic starts as soon as ads are approved. Most campaigns need a few weeks of data before we can tune them well, so judge performance over the first one to three months.
Do you create the ads and landing pages?
Yes. Copy, visuals, short video and landing pages are all part of the work, so the ad and the page tell the same story.
Who owns the ad accounts?
You do. We work inside accounts in your name, so your data and history stay with your business.
Do you manage Google Ads for businesses in Sri Lanka?
Yes. We plan, build and manage Google Ads campaigns for Sri Lankan businesses, with spend in rupees, conversion tracking set up first and budgets agreed in writing.
Make your next campaign count
Tell us about your goals and we will show you where ppc and paid ads fits in your plan.
Make your next campaign count